I ran my first marathon in 1982. It was a race called the White Rock Marathon, named after the lake it ran around. I don’t remember a lot about it, other than being scared silly. I finished in 3:49:09, which I was pretty happy with. You only get one chance to run a first marathon. I’m glad this was mine.
I ran it two more times before life sent me down the road to Arizona. I always toyed with the idea of going back, but never quite made it.
Mostly, I loved that name. White Rock Marathon. Run the Rock. It has a nice ring. Great name for a marathon.
Now that I find myself back in Tejas, Mo and I had kicked around the idea of going this year. I’ve got an old best friend who lives in Flower Mound; Mo has one on a farm a ways north. Seemed like a great weekend.
They just announced a name change. The Dallas Marathon. I can only imagine the brainstorming sessions that came up with that masterwork of creativity. I guess it’s driven by marketing and the requirement to have The Blah Blah Dallas Marathon as the name. But still. That’s not the name of the race. The race is White Rock.
Is there no limit to what races will do to bring in more money? What’s next? McDonald’s signing on as the official fast food of the Rock ‘n’ Roll series?
The new Dallas logo says Est. 1971. No, it wasn’t. You established it yesterday.
When I was young, it was cool-kid shorthand. You running the Rock this year? Yup. You? Yeah. See you there.
Now it will just be Dallas. And that’s sad.
I guess nothing lasts forever. Not even a Rock …