Hello, fellow conspiracy theorists. I’m sure we’re all a bit shocked by the sudden demise of Chuck Berry, inventor of those simple basketball shoes with the little round logo. I must admit I never owned a pair, or even rented one for an extended period. But I suppose they were cheap and functional, and what more could you ask for in a shoe?
Which made me think about the cost of running shoes. I remember reading somewhere about the cost of the shoes Nike is making for the sub-2 hour marathon project, and while I don’t recall the exact price, the term “reasonably priced” didn’t come to mind as a read the story. I was thinking 250 bucks, so I just googled “$250 running shoes.” Which turned up this.
It’s the asics metarun. It has the “amazing cushioned comfort we’ve come to expect with innovative performance technology. Impressive features include the long-lasting FlyteFoam® cushioning as well as a modern, jacquard mesh upper, and a high-level hybrid gel technology called X-GEL™. This advanced creation is perfect for runners considered to have a neutral gait to those with mild overpronation. Also, “Guidance Line® vertical flex groove decouples the tooling along the line of progression for enhanced gait efficiency. AHAR® (ASICS High Abrasion Rubber) placed in critical areas of the outsole offers exceptional durability and traction.” But the best part: It costs $250.
If you’re going to charge me 250 bucks, the shoes better have a frosty spigot or at least lights that blink off and on when you step. My reaction was NO WAY IN HILL WILL I SPEND $250 FOR SHOES. But then I thought of how many times I’ve ordered two pairs for $125 each without a thought, so I guess it’s not the money, but the principle. And I still find myself snatching up beloved shoes in ugly colors when they hit the clearance rack at 60 bucks. I don’t know. Shoes are weird. That one item (other than a Garmin), where all bets are off. Although you really shouldn’t wager on shoes. I remember thinking 100 bucks was insane. Then Piranhas (a 4 ounce piece of nothing) were $120 and I adjusted, and then Hokey Pokeys were charging $150 and I sucked it up, and I suppose it’s just a matter of time before $250 is what shoes cost. Luckily I will be dead by then. I just don’t get it with the asics metarun. They just look like shoes.
OK, I’m off to shop for some vintage Chuck Berrys …